Most real estate teams and growing businesses don’t lack systems. In fact, most have plenty of them. What they struggle with isn’t documentation — it’s implementation. SOPs get written, saved, and shared… and then quietly ignored as the business grows more complex. Leaders end up answering the same questions, onboarding takes longer than it should,Continue reading “SOPs Don’t Scale Businesses. Systems Do.”
Tag Archives: Content Creation
How Real Estate Agents Can Use AI to Work Smarter in 2026
Artificial intelligence is one of the most talked-about tools in real estate — but most agents don’t use it in a way that actually moves their business forward. When used intentionally, AI can help you stay consistent, save time, and focus on the parts of your business that truly matter. Below, we break down theContinue reading “How Real Estate Agents Can Use AI to Work Smarter in 2026”
Why the Holiday Season Is Your Brokerage’s Secret Weapon for List Growth
Every year, something predictable happens in real estate:Most brokerages slow down during the holidays, but holiday real estate email list building is one of the biggest opportunities agents overlook. The smart ones? They double down. But if you’re a brokerage focused on growing intentionally, this season isn’t a slowdown — it’s a strategic window ofContinue reading “Why the Holiday Season Is Your Brokerage’s Secret Weapon for List Growth”
Built to Scale: The Brokerage Growth Blueprint
Scaling with Intention Scaling your brokerage isn’t about adding more agents and hoping for the best. It’s about building the right foundation so that growth isn’t chaotic—it’s strategic, systemized, and sustainable. At Staats Solutions, we’ve worked with brokerages nationwide. The difference between those that thrive and those that plateau often comes down to structure. ScalableContinue reading “Built to Scale: The Brokerage Growth Blueprint”
Yearly Events: The Secret to Strengthening Your SOI
If you’ve ever felt like your marketing is scattered, inconsistent, or reactive — you’re not alone. Many agents try a bit of everything: a flyer here, a last-minute email there, a few social posts when there’s time. But without a repeatable system, none of that actually compounds into real growth. One of the smartest waysContinue reading “Yearly Events: The Secret to Strengthening Your SOI”
The Heartbeat of Your Business: Your CRM
Why a well-managed CRM is the lifeline of your real estate business—and how to keep it strong. If you’ve ever felt like you’re juggling too many leads, follow-ups, and transactions without a clear system… you’re not alone. The truth is, your real estate CRM isn’t just a database—it’s the heartbeat of your business. A healthyContinue reading “The Heartbeat of Your Business: Your CRM”
Eerie Experiences
Chilling Tales from Showings and Open Houses shared by Realtors! Shadowed Steps: A Hauntingly Silent Showing Experience I had a listing in a neighborhood I wasn’t too familiar with, and one evening, I got a last-minute request from a buyer to view it. It was already late, but I agreed to show the place. WhenContinue reading “Eerie Experiences”
NAR Settlement Changes: How to Communicate these to Your Buyers and Demonstrate Your Value as a Buyer’s Agent
The recent National Association of Realtors (NAR) settlement changes have created a shift in how buyer’s agents are compensated. With the responsibility of paying the agent’s fee potentially falling on the buyer, it’s more important than ever for agents to effectively communicate these changes and demonstrate the value they bring to the table. Here’s howContinue reading “NAR Settlement Changes: How to Communicate these to Your Buyers and Demonstrate Your Value as a Buyer’s Agent”
Leveraging AI for Innovative Real Estate Content
In the dynamic world of digital real estate, professionals are exploring inventive methods to engage their audience and expand their businesses. Jennifer Staats’ class unveiled innovative approaches to repurpose social media content using AI tools like transcription services and Chat GPT. Discover how these technologies empower real estate experts to create compelling content, reach widerContinue reading “Leveraging AI for Innovative Real Estate Content”